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Duck Egg Baby is committed to respecting and protecting your privacy and personal data. Our Privacy Policy explains how we do this, so please read the relevant sections below to make sure that you're completely comfortable. This page was last updated on 13/09/2021. (the "Site") is run by Duck Egg Baby (hereafter referred to as "we", "us"). We act as the Data Controller for this Site, which means that we are responsible for deciding how we hold and use personal information about you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from our Site. In dealing with your personal data, we will comply with all relevant legislation in force in England and Wales.

We collect personal information that you give to us voluntarily, that we compile automatically from your visits to our Site and social media pages, and that we obtain from other sources. We only collect personal information we need and that is relevant for the purposes for which we intend to use it. The next section provides further detail about the type of information we collect from you.

PERSONAL INFORMATION (provided voluntarily by you)
Examples of information collected: name, email address, billing address, delivery address, phone number, payment information, marketing preferences, order details, feedback you provide in response to customer reviews or surveys, any personal information included in your entries to our competitions, and any information you provide when you contact us through our forms or via email or social media.

DEVICE INFORMATION (automatically collected)

Examples of information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.


We may also obtain information from other sources, including customers who supply your details so we can deliver a gift to you, and legally sourced information from 3rd parties such as analytics service providers.

We only collect information that is relevant for the purposes for which we intend to use it. These purposes are detailed below.

Shopping With Us: to fulfil our contract/your order, open an account for you, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, provide customer care, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Visiting Our Site: to load the Site accurately for you, to perform analytics, to optimize our Site and enhance your experience.

Interacting With Us: to promote our brand, run competitions and send marketing information in accordance with your marketing preferences.

As described above, we use your personal information to provide you with marketing communications we believe may be of interest to you. You will only receive this communication if you have opted in through the checkout process or through a signup form on our Site. You can opt-out at any time.

We also advertise on digital platforms, such as Facebook, Instagram, Google and Twitter. We use these platforms to reach you and people like you with relevant, targeted offers and updates from Duck Egg Baby. To turn off targeted ads on any of these platforms, please see their individual privacy settings;


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences. Cookies also provide information on how people use the Site, for instance whether it’s their first time visiting or if they are a frequent visitor.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully accessible.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. For more information about how we cookies, please check out our Cookie Policy.

We do not sell your personal information to third parties. We only share your personal information outside our business in limited circumstances, and only where required to deliver an expected service, such as;

Ecommerce Platform: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:

Distribution Service: We use distribution companies, such as Royal Mail, to deliver products you have bought to where you want them to go.

Email Service Provider: We use email service providers, such as Klaviyo, to deliver email correspondence to you in line with your email and marketing preferences.

Legal Obligation: We may share your personal information to comply with applicable laws and regulations, or to otherwise protect our rights.

When you place an order through our Site, we will retain your personal information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

If you are a resident of the EEA, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided in this Privacy Policy.

Your personal information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:

You also have the right to object to processing based solely on automated decision-making when that decision-making has a legal effect on you or otherwise significantly affects you. We do not engage in these fully automated decision-making activities. Our processor Shopify uses limited automated decision-making to prevent fraud.

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. If we make changes, we will notify you by revising the date at the top of this policy.

For more information about our privacy practices, or if you have any questions, please contact us by e-mail at